Marketing Industry The Largest Bookstore Chain - 1043 Words

Industry Description Book retailing is an industry where companies sell books and other reading media, including, audio books, e-books and e-readers. Some bookstores sell other products including DVDs, stationery and gifts. Price Waterhouse Coopers (PWCS) world network reports sales of sixty billion globally, including e-books (Hoovers Inc, 2016). Most Book retailers operate from storefronts, although some bookstores also operate online. Barnes Noble US, Fnac France, Page One China, Thalia Germany, and WH Smith UK are prominent companies in this industry. (Hoovers Inc, 2016). According to Yee, (n.d.). Dymocks is the largest bookstore chain in Australia; others include Collins Booksellers, Books and Gifts and department stores such as Meyer however, the book retailing industry is largely composed of small single storefront operators the largest chains making up only 40% of the market share (IBISWorld, 2016). Some retailers operate entirely online, prominent online retailers include Amazon and Booktopia ( Keshen, 2016). Some retailers sell a range of books, others specialise in a particular area of interest including, the Co-op Bookshop that retails textbooks or Book cafà © which sells children s books (Finding a bookstore, 2016). Significant Issues Facing Entrepreneurs in This Industry There are a number of significant issues for entrepreneurs examining this industry. The book retailing industry has faced a number of strong challenges recently. According to ibisworld,Show MoreRelatedMarketing Industry : The Largest Bookstore Chain1043 Words   |  5 Pagesâ€Æ' Industry Description Book retailing is an industry where companies sell books and other reading media, including, audio books, e-books and e-readers. Some bookstores sell other products including DVDs, stationery and gifts. Price Waterhouse Coopers (PWCS) world network reports sales of sixty billion globally, including e-books (Hoovers Inc, 2016). Most Book retailers operate from storefronts, although some bookstores also operate online. Barnes Noble US, Fnac France, Page One China, Thalia GermanyRead MoreBarnes Noble - Business Analysis1191 Words   |  5 PagesIt provides access to books, magazines, newspapers, and other content through its multi-channel distribution platform. The company sells its products directly to customers through its bookstores and on barnesandnoble.com. Barnes Noble conducts its online business through Barnes Noble.com, one of the Web’s largest e-commerce sites, which also features more than  3 million titles in its eBookstore.   Through Barnes Noble’s N OOK eReading product offering, customers can buy and read eBooks on theRead MoreIndustry Description Of The Retailing Industry1043 Words   |  5 PagesIndustry Description Book retailing is an industry where companies sell books and other reading media, including, audio books, e-books and e-readers. Some bookstores sell other products including DVDs, stationery and gifts. Price Waterhouse Coopers (PWCS) world network reports sales of sixty billion globally, including e-books (Hoovers Inc, 2016). Most Book retailers operate from storefronts, although some bookstores also operate online. Barnes Noble US, Fnac France, Page One China, Thalia GermanyRead MoreStarbucks : The Leading Coffee House1111 Words   |  5 Pagesdevelop into the international brand that it is today. These strategic alliances included two important turning points for the struggling company. The first of which occurred in 1993, when Starbucks formed a strategic alliance with Barnes and Noble bookstores to become their in house coffee house (Isidro, 2004). The two companies recognized that books and coffee were a natural fit. Barnes and Noble had already initiated a plan to convert its superstores into hubs of community life, and determined aRead MoreMorgan Stanley913 Words   |  4 PagesCase 1. AMAZON.com Kim Dong Kyun 1. How has amazon’s entry shaken-up retail book supplychain? Traditionally, The book industry is the chain of â€Å"publisher-wholesalers-retail bookstores†. However, Amazon.com made this chain or supply useless. At amazon.com, unlike traditional bookstores, there are no bookshelves to browse. All contact with the costomer is either through its web site or by email. At the firm’s web site, customers can search for a specific book, topic and etc. Customers canRead MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreBarnes and Noble Strategic Audit6762 Words   |  28 PagesAnalysis: Barnes Noble Executive Summary Barnes Noble is a key player in the Book Retail Industry. This mature industry has been experiencing slow growth over the last several years, much slower than overall retail sales. Barriers to entry into this industry are quite high, and suppliers have modest influence over booksellers. The introduction of the Internet has brought about many changes to this industry. It has increased rivalry, buyer power, and substitutes. Spending time surfing the netRead MoreOverview Of The Publishing Industry Essay1533 Words   |  7 PagesPublishing Industry The publishing industry is not just for books. It involves production and marketing of information. Other than books, the publishing industry can be found in newspapers, magazines, cards of various types, music, and directorial software. Publishers of the content hold the copyright to the work which they or another artist produces. The different kinds of media can be found in hard copies, digitally online, through audio, or with a compact disk. The publishing industry in generalRead MoreBusiness Analysis : Brick And Mortar Stores794 Words   |  4 Pagesand its luxurious coffee products have tapped in to the increasing coffee consumption. It’s sleek and easy-to-use website has made ordering efficient and simple. BQ BQ is Europe’s second largest DIY-store and the chain falls on the fourth place in global comparison. But DIY is definitely among the industries that have had to reinvent itself and focus on online sales. Just last year, the company announced the closure of around 60 stores in the UK. BQ’s sales and profits have dropped, yet it’sRead MoreThe Amazon. Com1408 Words   |  6 PagesAmazon.com accepted payment from publishers to have books placed on recommended lists, widespread protests led the company to include disclaimers on the site and to broaden its merchandise return policy. Not only does Amazon.com lack a physical bookstore; it almost lacks books. Only a fraction of the titles available on its Web site are actually on shelves in one of its two warehouses. Most of the time, Amazon.com doesnt order a particular book from a distributor until after a consumer has ordered Marketing Industry The Largest Bookstore Chain - 1043 Words Industry Description Book retailing is an industry where companies sell books and other reading media, including, audio books, e-books and e-readers. Some bookstores sell other products including DVDs, stationery and gifts. Price Waterhouse Coopers (PWCS) world network reports sales of sixty billion globally, including e-books (Hoovers Inc, 2016). Most Book retailers operate from storefronts, although some bookstores also operate online. Barnes Noble US, Fnac France, Page One China, Thalia Germany, and WH Smith UK are prominent companies in this industry. (Hoovers Inc, 2016). According to Yee, (n.d.). Dymocks is the largest bookstore chain in Australia; others include Collins Booksellers, Books and Gifts and department stores such as†¦show more content†¦Over the five year period until 2015-6, there was an annual decline in revenue of 10.6% (ibisworld, 2016). Numerous challenges have beset the industry, such as, lower book prices, strong competition from online retailers and a change in popular ity from printed books to e-books (ibisworld, 2016). Other issues that have a significant effect on bookstores are parallel import restrictions (IBISWorld, 2016), and online retailers being advantaged by low freight charges and often no requirement to pay (GST) Goods and Services Tax (ABC, 2016). Encouraging Signs However, there are encouraging signs according to Williams, (2015) who points to the icon of bookstores Dymocks, which claims to have had its best ever sales year. Sydney book retailer Jon Page noted an upward surge in sales in the final quarter leading up to Christmas, a period that accounts for around 70% of annual sales (Han, 2015). According to the Nielsen book scan data, there were 55.4 million in sales of printed books in Australia last year, a 2.2% increase over the previous year, the first sales increase since 2009. (Han, 2015). Some of the downturns in printed book sales may be as a result of economic conditions which have affected all retailers. According to Page, (n.d.) the global financial crisis has dramatically changed retailing regardless of your product (Han, 2015).The chief executive of the Australian Booksellers Association, Joel Becker commented,

Discrimination Research Paper - 1520 Words

Research Report Kevin Clerkley Discrimination Thesis Statement: Throughout the United States, there are millions of Americans who are struggling against direct and indirect discrimination. Discrimination is the making of a difference in treatment or favor on a basis other than individual merit (Merriam Webster Dictionary). Our world has always been faced with the problem of discrimination. It is one of the most discussed topics nowadays and throughout history. In all countries there is most likely at least one type of discrimination that affects different groups of people, but it is still among us especially here in the United States. Throughout the United States, there are millions of people who are struggling†¦show more content†¦Black rates of unemployment have been consistently double the rates of white unemployment since 1972 when the government first started tracking such data. Professor Bell argued that such statistics were not the result of inherent inferiority of African Americans but the persistence of â€Å"structural racism† — that the legacy of slavery and racial discrimination on which our nation was built has, intentionally or unin tentionally, left indelible marks so that the rhetorical â€Å"level playing field† has never truly existed. Professor Bell’s beliefs are just one example of how he and other alike view racial discrimination in America (Kohn 1). The direct discrimination against women and race are just two examples. Religion has also been an area that people have experienced discrimination because of their religious beliefs. Sex and race discrimination can still be traced in our country today. While sex discrimination is against the law in many countries, all over the country, most women receive lower paying jobs than men. Although slavery and legal segregation have been outlawed, equality has not been achieved (Phillips 18, 31). Indirect discrimination is just the opposite of direct, and is often less obvious. More over, indirect forms are different from the direct form in that the relevant agents do not aim to disadvantage persons for beingShow MoreRelatedSexually Transmitted Discrim ination Research Paper1036 Words   |  5 PagesSetting: Chris and I recently began to date. Before we get intimate with one another, we both would want to get tested for sexually transmitted infection. Yet, both don’t know how to approach this topic. Today is the day Liz (me) decides to bring up the conversation. Chris has invited me to go out for some coffee then go for a walk to the pier, just like any other sunday evening. Chris: These walks always makes a stressful week at work seem blissful. Doesn’t? Me: (Low voice) yeah...it does. Chris:Read MoreThe Effects Of Sex Discrimination On The Workforce Essay859 Words   |  4 PagesTitle: Sex Discrimination in the workforce Research Topic Sex discrimination is defined when a person is treated unfairly or with less favourable attitude/ characteristics than a person of the opposite sex. The factors that has influenced me to select this specific topic is due to the actuality that sex discrimination against women in the workforce is never taken into consideration by the community. Women in Australia have been fighting for the right to equal pay since the early century. AustraliaRead MoreCaste Based Discrimination And Caste771 Words   |  4 Pagesfacing diversity, social justice and discrimination issues. Caste-based discrimination is one of the issues which is pervasive across the institutions in India (Neelakandan Patil, 2012; Nambissan, 2006 2009; Patwardhan Palshikar, 1992). The lower caste students have been experiencing discrimination from primary education to higher education institutions. Caste-based discrimination is under researched (Thorat Kumar, 2008) topic, thus nature of discrimination and its impact on academic outcomeRead MoreGay, Lesbian, Bisexual And Transgendered Youth ( Lgbt )1610 Words   |  7 PagesThe purpose of this paper is to address various types of discrimination among lesbian, gay, bisexual and transgendered youth (LGBT). This research will identify the different types of discrimination that affect LGBT students, grades 9 through 12, and the mental health impacts discrimination has on LGBT youth. The data provided is from a school-based, empirical survey conducted in 2009 by Joanna Almeida, Renee M. Johnson, Heather L. Corliss, Beth E. Molnar and Deborah Azrael. 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Firstly, the authors in The World of Writing: A Guide, all have different topics that they all tackle in their own way and many of the authors in the textbook wouldn’t necessarily be considered authors; Secondly,we’ve wrote other essays on almost the similar topic; Lastly, not being able to use all of our resources for research do esn’t provideRead MoreRacial Segregation Between Black And White Incarceration Rates1417 Words   |  6 PagesRacial disproportionality of United States prison populations have been a controversy for several years. It is not entirely evident that the racial disproprtionality is cause to discrimination; however it does contribute to the conditions are the prisons. The criminal involvement of blacks and other minorities seems to be linked to the racial disproportionality of the prison populations. The types of crimes that are committed especially in the black community are addressed in the journal. The differencesRead MoreHow Disability Affects Young People s Experience Of Growing Up918 Words   |  4 Pages(leading education and social research, 2014, p1). In this article they conducted their research on a longitudinal study, and they looked at young teens in England who was experiencing behavior change. The study gathered young teens that were age 19, who was experiencing disability and behavior change in their teens, the study also evaluated teens with the same or different experiences of growing up compared to non-disabled young people (leading education and social research, 2014, p1). They concludeRead MoreConfucian Beliefs And Its Impact On Society939 Words   |  4 Pagescharacteristics and this is due to labour market discrimination. Labour market discrimination stems from the fact that different groups of workers; skilled or unskilled, female or male, black or white, can all receive different wages. 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Skinwalkers by Tony Hillerman Essay Example For Students

Skinwalkers by Tony Hillerman Essay The fraud in the story Skinwalkers was committed for the sole purpose of getting back at the American government. The reasoning behind the fraud was because a treaty that was signed at Fort Summer decades ago. This treaty promised things to the Indian people things, which were never delivered, such as one teacher for every thirty residents. Basically Dr. Yellowhorse was now making the government reimburse the hospital for the bills of people who had already been released and even for people who were already deceased. The reason this was done so easily was because there were no death certificates for the deceased and many people that were dead had no date of death along with there name. The cases where Dr. Yellowhorse easily covered up people that were still living because he worked in the hospital and had access to the financial data. This meant it was almost effortless for him to file faulty reports as often as possible. The only problem that Yellowhorse ran into was that some people were starting to catch on. Onesalt had caught on to the hospital fraud and was building a case against Dr. Yellowhorse and the hospital. This is also the reasoning for why Endocheeney, Wilson Sam and Roosevelt Bistie had all been killed and furthermore why an attempt had been made on Jim Chees life. Yellowhorse feared she would expose him so he had her murdered by making up a story that she just like the others was a skinwalker and they had put a curse on whomever did the particular killing (the mother). Before being shot Onesalt had spoken to officer Chee and Yellowhorse assumed that now he knew as well or would find out with time. Chee probably should have caught wind of what was going on long before the end of the book. He was the detective on the case and I even realized what was going on before he did. The hardest part of putting two and two together was finding a motive, which throughout most of the book there didnt seem to be one. This was of course until Yellowhorse spilled his beans to Chee right before he was going to kill him. The government would have to take a much closer look at death records and even possibly monitor the Badwater Clinic more closely to avoid a reoccurrence of this sort. Basically the government needs to take a more hands on approach to dealing with these types of situations. There should be investigations like in insurance frauds where a detective or sorts looks into random or particular cases. The government could also start a record of the Navajo births and deaths around the reservation. If the government had a sort of balance sheet they could keep better track of what was going on within the community. Yellowhorse claims that what he was doing was justified for two main reasons. First he was cheating the government that had been cheating his people for ages. This I felt was understandable. Secondly he was helping more people then he was murdering. In this case I dont feel it is morally feasible to even attempt to defend yourself or justify your reasoning if I were in Yellowhorses shoes. No one life is worth less then another. You cant kill one innocent man to save another mans life. With the circumstances pending I can see how it could be perceived as feasible to lie to someone if it was for there own good. Though it may not always be ethical, if it will benefit the greater good without hurting the minority or anyone else for that matter I could see it being morally defendable. But this was not the case.

The Greenhouse Effect Essays - Climate Change, Greenhouse Gases

The Greenhouse Effect The greenhouse effect occurs when gases such as methane, carbon dioxide, nitrogen oxide and CFCs trap heat in the atmosphere by acting as a pane of glass in a car. ?The glass? lets the sun light in to make heat but when the heat tries to get out the gases absorb the heat. Holding this heat in causes heat waves, droughts and climate changes which could alter our way of living. The main gases that cause the greenhouse effect are water vapor, carbon dioxide (CO2), and methane which comes mainly from animal manure. Other gases like nitrogen oxide and man made gases called chloroflurocarbons get caught in the atmosphere as well. The decay of animals and respiration are two main but natural sources of carbon dioxide. In my opinion we people of the whole world should try and slow down the emmission of greenhouse gases and/or find ways to balance the gases so the climate doesn't change so rapidly. If it did we would be forced to adapt to the new climate that we brought upon our selves. If we had a international cooperation to put a damper on the production of chloroflurocarbons and slowed down the use of fossil fuels it would dramatically slow down the process of "global warming." Over the last 100 years the global temperatures have been increasing slowly but steadily. Since 1980 the temperature has risen 0.2 degrees C (0.4 degrees F ) each decade. Scientists predict that if we continue putting the same amount of gas into the atmosphere by the year 2030 the temperature will be rising as much as 0.5 degrees C (0.9 degrees F ) or more per decade. Over all the global temperature could rise anywhere from 5 to 9 degrees over the next fifty years. If the temperatures do rise as predicted several things could happen. The increases of temperature could alter the growth of crops in areas near the equator due to insufficient rain and heat. This could really hurt countries that rely on imported food. With the high temperatures the polar ice caps could melt and cause the sea water level to go up 1 to 3 feet. This increase could take out small islands, coastal cities and some shallow rivers. The Everglades in Florida would be almost if not totally wiped right off the map. The Everglades is the home for many animals and plant life. If it did get flooded, they would all have to move northward across very dry land which they will not be able to endure for very long. When the hot temperatures do spread southward and northward, tropical disease will spread with it. Disease that were down in Mexico will maybe occur in The Carolinas or eventually Vermont. These new diseases will be hard to deal with causing many more deaths and illnesses than before. The financial problem with this is, that the flooding will cause dams to be built and cities to be reconstructed. The shortage of food will cause the price of the food to go up and with all the diseases we will need more medical supplies and workers. All of this combined could and will cost a lot of money if we don't do something about it now. The computer models can?t predict exactly what the climate is going to be in the future, but they can come close to what it will be like down the road. Scientists proved this by predicting with computers what the climate was in the past. Then by looking back in records, they found that the predictions were close to being right. The "Topex" (Topographic Experiment) satellite has been collecting information on the changes of the sea level, and temperatures across the globe and the amount of gases emitted into the atmosphere. Each day the satellite makes 500,000 measurements, each at a different place on the earth. Measurements are all made between 66 degrees north and south latitudes.1 The Cretaceous occurred over 100 million years ago. It was the warmest period we have knowledge of yet. There was so much carbon dioxide in the air that the oceans rose many meters. North America was flooded and split apart into The Greenhouse Effect Essays - Climate Change, Greenhouse Gases The Greenhouse Effect The greenhouse effect occurs when gases such as methane, carbon dioxide, nitrogen oxide and CFCs trap heat in the atmosphere by acting as a pane of glass in a car. ?The glass? lets the sun light in to make heat but when the heat tries to get out the gases absorb the heat. Holding this heat in causes heat waves, droughts and climate changes which could alter our way of living. The main gases that cause the greenhouse effect are water vapor, carbon dioxide (CO2), and methane which comes mainly from animal manure. Other gases like nitrogen oxide and man made gases called chloroflurocarbons get caught in the atmosphere as well. The decay of animals and respiration are two main but natural sources of carbon dioxide. In my opinion we people of the whole world should try and slow down the emmission of greenhouse gases and/or find ways to balance the gases so the climate doesn't change so rapidly. If it did we would be forced to adapt to the new climate that we brought upon our selves. If we had a international cooperation to put a damper on the production of chloroflurocarbons and slowed down the use of fossil fuels it would dramatically slow down the process of "global warming." Over the last 100 years the global temperatures have been increasing slowly but steadily. Since 1980 the temperature has risen 0.2 degrees C (0.4 degrees F ) each decade. Scientists predict that if we continue putting the same amount of gas into the atmosphere by the year 2030 the temperature will be rising as much as 0.5 degrees C (0.9 degrees F ) or more per decade. Over all the global temperature could rise anywhere from 5 to 9 degrees over the next fifty years. If the temperatures do rise as predicted several things could happen. The increases of temperature could alter the growth of crops in areas near the equator due to insufficient rain and heat. This could really hurt countries that rely on imported food. With the high temperatures the polar ice caps could melt and cause the sea water level to go up 1 to 3 feet. This increase could take out small islands, coastal cities and some shallow rivers. The Everglades in Florida would be almost if not totally wiped right off the map. The Everglades is the home for many animals and plant life. If it did get flooded, they would all have to move northward across very dry land which they will not be able to endure for very long. When the hot temperatures do spread southward and northward, tropical disease will spread with it. Disease that were down in Mexico will maybe occur in The Carolinas or eventually Vermont. These new diseases will be hard to deal with causing many more deaths and illnesses than before. The financial problem with this is, that the flooding will cause dams to be built and cities to be reconstructed. The shortage of food will cause the price of the food to go up and with all the diseases we will need more medical supplies and workers. All of this combined could and will cost a lot of money if we don't do something about it now. The computer models can?t predict exactly what the climate is going to be in the future, but they can come close to what it will be like down the road. Scientists proved this by predicting with computers what the climate was in the past. Then by looking back in records, they found that the predictions were close to being right. The "Topex" (Topographic Experiment) satellite has been collecting information on the changes of the sea level, and temperatures across the globe and the amount of gases emitted into the atmosphere. Each day the satellite makes 500,000 measurements, each at a different place on the earth. Measurements are all made between 66 degrees north and south latitudes.1 The Cretaceous occurred over 100 million years ago. It was the warmest period we have knowledge of yet. There was so much carbon dioxide in the air that the oceans rose many meters. North America was flooded and split apart into The Greenhouse Effect Essays - Climate Change, Greenhouse Gases The Greenhouse Effect The greenhouse effect occurs when gases such as methane, carbon dioxide, nitrogen oxide and CFCs trap heat in the atmosphere by acting as a pane of glass in a car. ?The glass? lets the sun light in to make heat but when the heat tries to get out the gases absorb the heat. Holding this heat in causes heat waves, droughts and climate changes which could alter our way of living. The main gases that cause the greenhouse effect are water vapor, carbon dioxide (CO2), and methane which comes mainly from animal manure. Other gases like nitrogen oxide and man made gases called chloroflurocarbons get caught in the atmosphere as well. The decay of animals and respiration are two main but natural sources of carbon dioxide. In my opinion we people of the whole world should try and slow down the emmission of greenhouse gases and/or find ways to balance the gases so the climate doesn't change so rapidly. If it did we would be forced to adapt to the new climate that we brought upon our selves. If we had a international cooperation to put a damper on the production of chloroflurocarbons and slowed down the use of fossil fuels it would dramatically slow down the process of "global warming." Over the last 100 years the global temperatures have been increasing slowly but steadily. Since 1980 the temperature has risen 0.2 degrees C (0.4 degrees F ) each decade. Scientists predict that if we continue putting the same amount of gas into the atmosphere by the year 2030 the temperature will be rising as much as 0.5 degrees C (0.9 degrees F ) or more per decade. Over all the global temperature could rise anywhere from 5 to 9 degrees over the next fifty years. If the temperatures do rise as predicted several things could happen. The increases of temperature could alter the growth of crops in areas near the equator due to insufficient rain and heat. This could really hurt countries that rely on imported food. With the high temperatures the polar ice caps could melt and cause the sea water level to go up 1 to 3 feet. This increase could take out small islands, coastal cities and some shallow rivers. The Everglades in Florida would be almost if not totally wiped right off the map. The Everglades is the home for many animals and plant life. If it did get flooded, they would all have to move northward across very dry land which they will not be able to endure for very long. When the hot temperatures do spread southward and northward, tropical disease will spread with it. Disease that were down in Mexico will maybe occur in The Carolinas or eventually Vermont. These new diseases will be hard to deal with causing many more deaths and illnesses than before. The financial problem with this is, that the flooding will cause dams to be built and cities to be reconstructed. The shortage of food will cause the price of the food to go up and with all the diseases we will need more medical supplies and workers. All of this combined could and will cost a lot of money if we don't do something about it now. The computer models can?t predict exactly what the climate is going to be in the future, but they can come close to what it will be like down the road. Scientists proved this by predicting with computers what the climate was in the past. Then by looking back in records, they found that the predictions were close to being right. The "Topex" (Topographic Experiment) satellite has been collecting information on the changes of the sea level, and temperatures across the globe and the amount of gases emitted into the atmosphere. Each day the satellite makes 500,000 measurements, each at a different place on the earth. Measurements are all made between 66 degrees north and south latitudes.1 The Cretaceous occurred over 100 million years ago. It was the warmest period we have knowledge of yet. There was so much carbon dioxide in the air that the oceans rose many meters. North America was flooded and split apart into The Greenhouse Effect Essays - Climate Change, Greenhouse Gases The Greenhouse Effect The greenhouse effect occurs when gases such as methane, carbon dioxide, nitrogen oxide and CFCs trap heat in the atmosphere by acting as a pane of glass in a car. ?The glass? lets the sun light in to make heat but when the heat tries to get out the gases absorb the heat. Holding this heat in causes heat waves, droughts and climate changes which could alter our way of living. The main gases that cause the greenhouse effect are water vapor, carbon dioxide (CO2), and methane which comes mainly from animal manure. Other gases like nitrogen oxide and man made gases called chloroflurocarbons get caught in the atmosphere as well. The decay of animals and respiration are two main but natural sources of carbon dioxide. In my opinion we people of the whole world should try and slow down the emmission of greenhouse gases and/or find ways to balance the gases so the climate doesn't change so rapidly. If it did we would be forced to adapt to the new climate that we brought upon our selves. If we had a international cooperation to put a damper on the production of chloroflurocarbons and slowed down the use of fossil fuels it would dramatically slow down the process of "global warming." Over the last 100 years the global temperatures have been increasing slowly but steadily. Since 1980 the temperature has risen 0.2 degrees C (0.4 degrees F ) each decade. Scientists predict that if we continue putting the same amount of gas into the atmosphere by the year 2030 the temperature will be rising as much as 0.5 degrees C (0.9 degrees F ) or more per decade. Over all the global temperature could rise anywhere from 5 to 9 degrees over the next fifty years. If the temperatures do rise as predicted several things could happen. The increases of temperature could alter the growth of crops in areas near the equator due to insufficient rain and heat. This could really hurt countries that rely on imported food. With the high temperatures the polar ice caps could melt and cause the sea water level to go up 1 to 3 feet. This increase could take out small islands, coastal cities and some shallow rivers. The Everglades in Florida would be almost if not totally wiped right off the map. The Everglades is the home for many animals and plant life. If it did get flooded, they would all have to move northward across very dry land which they will not be able to endure for very long. When the hot temperatures do spread southward and northward, tropical disease will spread with it. Disease that were down in Mexico will maybe occur in The Carolinas or eventually Vermont. These new diseases will be hard to deal with causing many more deaths and illnesses than before. The financial problem with this is, that the flooding will cause dams to be built and cities to be reconstructed. The shortage of food will cause the price of the food to go up and with all the diseases we will need more medical supplies and workers. All of this combined could and will cost a lot of money if we don't do something about it now. The computer models can?t predict exactly what the climate is going to be in the future, but they can come close to what it will be like down the road. Scientists proved this by predicting with computers what the climate was in the past. Then by looking back in records, they found that the predictions were close to being right. The "Topex" (Topographic Experiment) satellite has been collecting information on the changes of the sea level, and temperatures across the globe and the amount of gases emitted into the atmosphere. Each day the satellite makes 500,000 measurements, each at a different place on the earth. Measurements are all made between 66 degrees north and south latitudes.1 The Cretaceous occurred over 100 million years ago. It was the warmest period we have knowledge of yet. There was so much carbon dioxide in the air that the oceans rose many meters. North America was flooded and split apart into